Sissors, Jack Zanville,  1919- <br/><br/>
Advertising media planning / 
Jack Z. Sissors and Roger B. Baron. 
 - 7th ed. 
 - New York :  McGraw-Hill,  2010. 
 - xiv, 480 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071703123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S57 2010