Principles of marketing / Philip Kotler... [et al.] - 6th ed. - Upper Saddle River, N.J. : Pearson, c2014. - xxii, 695 p. : col. ill. ; 30 cm. Includes bibliographical references and index. ISBN: 9780273742975 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .P75 2014