TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - Global business: positioning ventures ahead 
SN  - 9780415801942
AV  - HF1416 .C95 2011
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Export marketing
KW  - International trade
N1  - Includes bibliographical references and index
ER  -