The definitive book of branding / 
edited by Kartikeya Kompella. 
 - Los Angeles :  SAGE,  2014. 
 - xx, 408 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788132117735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Globalization--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .D44 2014