TY  - BOOK
AU  - Kompella,Kartikeya
TI  - The definitive book of branding
SN  - 9788132117735
AV  - HF5415.1255 .D44 2014
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Branding (Marketing)
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -