Dahl, Stephan.

Social media marketing : theories & applications / Stephan Dahl. - Thousand Oaks : SAGE, 2015. - xi, 268 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9781446280744


Internet marketing.
Social media.
Internet marketing--Social aspects.

HF5415.1265 / .D34 2015