Dahl, Stephan.
Social media marketing : theories & applications /
Stephan Dahl.
- Thousand Oaks : SAGE, 2015.
- xi, 268 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781446280744
Internet marketing.
Social media.
Internet marketing--Social aspects.
HF5415.1265 / .D34 2015