Martin, Steve J.

The small big : small changes that spark big influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini. - 1st ed. - New York : Grand Central Publishing, 2014. - xix, 268 p. ; 24 cm.

Includes bibliographical references (p. 233-255) and index.

9781781252741


Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Organizational change.

BF637.C4 / M37 2014