TY  - BOOK
AU  - Martin,Steve J.
AU  - Goldstein,Noah J.
AU  - Cialdini,Robert B.
TI  - The small big: small changes that spark big influence 
SN  - 9781781252741
AV  - BF637.C4 M37 2014
PY  - 2014///
CY  - New York
PB  - Grand Central Publishing
KW  - Change (Psychology)
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Organizational change
N1  - Includes bibliographical references (p. 233-255) and index
ER  -