Wirtz, Jochen. <br/><br/>
Services marketing :  people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock. 
 - 8th ed. 
 - New Jersey :  World Scientific,  2016. 
 - xvii, 783 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W57 2016