Kotler, Philip. <br/><br/>
Marketing 4.0 :  moving from traditional to digital / 
 Marketing four point zero 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
 - Hoboken, New Jersey :  Wiley,  2017. 
 - xix, 184 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119341208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2017