Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 17th ed. 
 - Hoboken :  Pearson Higher Education,  2018. 
 - 734 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 675-703) and indexes. 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2018