TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9781292220178
AV  - HF5415 .K68 2018
PY  - 2018///
CY  - Hoboken
PB  - Pearson Higher Education
KW  - Marketing
N1  - Includes bibliographical references (p. 675-703) and indexes
ER  -