Eyal, Nir.
Hooked : how to build habit-forming products /
Nir Eyal with Ryan Hoover.
- New York, N. Y. : Portfolio / Penguin, 2014.
- 242 p. : ill. ; 22 cm.
Includes bibliographical references (p. 225-242)
9780241184837
New products.
Consumer behavior.
Consumers' preferences.
HF5415.153 / .E93 2014