TY  - BOOK
AU  - Barry,Pete
TI  - The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns 
SN  - 9780500290316
AV  - HF5823 .B37 2012
PY  - 2012///
CY  - London
PB  - Thames & Hudson
KW  - Advertising
KW  - Advertising campaigns
KW  - Advertising copy
N1  - Includes bibliographical references (p. 291) and index
ER  -