Theaker, Alison. <br/><br/>
The public relations handbook / 
by Alison Theaker. 
 - 4th ed. 
 - Abingdon, Oxon ;  New York, N. Y. :  Routledge,  2012. 
 - xvi, 487 p. :  ill. ;  26 cm. 
 - Media practice .
<br/><br/>Includes bibliographical references (p. 445-447) and index. 
<br/><br/><label>ISBN: </label>9780415598149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.
<br/><br/><label>LC Class. No.: </label>HD59  / .T44 2012