Funk, Daniel C.  1964- <br/><br/>
Sport consumer behaviour :  marketing strategies / 
Daniel C. Funk, Kostas Alexandris and Heath McDonald. 
 - London ;  New York :  Routledge, Taylor & Francis Group,  2016. 
 - xvi, 327 p. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138912496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing--Case studies.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>GV716  / .F86 2016