TY  - BOOK
AU  - Funk,Daniel C.
TI  - Sport consumer behaviour: marketing strategies 
SN  - 9781138912496
AV  - GV716 .F86 2016
PY  - 2016///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Sports
KW  - Marketing
KW  - Case studies
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -