Pitts, Brenda G. <br/><br/>
Fundamentals of sport marketing / 
Brenda G. Pitts, David K. Stotlar. 
 - 4th ed. 
 - Morgantown, WV. :  Fitness Information Technology,  2013. 
 - x, 470 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781935412403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV716  / .P58 2013