TY  - BOOK
AU  - Carlson,Curtis Ray
AU  - Wilmot,William W.
TI  - Innovation: the five disciplines for creating what customers want 
SN  - 9780307336699
AV  - HD45 .C37 2006
PY  - 2006///
CY  - New York
PB  - Crown Business
KW  - Technological innovations
KW  - Management
KW  - Case studies
KW  - Organizational effectiveness
KW  - Creative ability in business
KW  - Industrial management
KW  - New products
N1  - Includes bibliographical references (p. 305-338) and index
ER  -