Heskett, James L.

The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler. - Boston, Mass. : Harvard Business Press, 2008. - 225 p. : ill. ; 25 cm.

Includes bibliographical references (p. 209-214) and index.

9781422110232


Word-of-mouth advertising.
Customer services.
Employee ownership.

HF5827.95 / .H47 2008