Fahy, John,  1962- <br/><br/>
Foundations of marketing / 
John Fahy and David Jobber. 
 - 5th ed. 
 - London :  McGraw-Hill Higher Education,  2015. 
 - xix, 358 p. :  col. ill. ;  27 cm.  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780077167950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .F34 2015