Hunt, C. Shane. <br/><br/>
Marketing / 
C. Shane Hunt, John E. Mello. 
 - 1st. international ed. 
 - New York, United States :  McGraw-Hill Education,  2015. 
 - xxxviii, 454 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer. 
<br/><br/><label>ISBN: </label>9780077861094 9781259095603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H872 2015