TY  - BOOK
AU  - Hunt,C.Shane
AU  - Mello,John E.
TI  - Marketing
SN  - 9780077861094
AV  - HF5415 .H872 2015
PY  - 2015///
CY  - New York, United States
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes bibliographical references and indexes; Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer
ER  -