TY  - BOOK
AU  - Airey,David
TI  - Identity designed: the definitive guide to visual branding 
SN  - 1631595946
AV  - HF5415.1255 .A398 2019
U1  - 658.8/27 23
PY  - 2019///
CY  - Beverly, MA
PB  - Rockport Publishers
KW  - Branding (Marketing)
KW  - Identity (Philosophical concept)
KW  - Design
KW  - Business and Management
KW  - eflch
KW  - fast
KW  - Markenname
KW  - gnd
KW  - Markenpolitik
KW  - Produktgestaltung
KW  - Produktimage
KW  - Identitätsentwicklung
KW  - ukslc
KW  - Case studies
KW  - lcgft
N1  - Includes index; Introduction; Indentity case studies; Lantern (Primal Roots) --; Base (Ruhrtriennale) --; Pharus (Rio Cello) --; OCD (Ad Age) --; Rice Creative (Rooster Beers) --; Foreign Policy (Gallery & Co.) --; Underline Studio (Art Museum) --; Fedoriv (Rezult) --; Freytag Anderson (Fraher Architects) --; Bedow (Fable Skateboards) --; Robot Food (Vocation) --; Together Design (Pearson) --; Believe in (Grain) --; Jack Renwick Studio (Carpenters Wharf) --; ico Design (Burst) --; Lundgren+Lindqvist (Markus Form) --; Thank you
N2  - "Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points."--Amazon.com
ER  -