TY  - BOOK
AU  - 
TI  -  Silent selling : best practices and effective strategies in visual merchandising
SN  - 9781501368035
AV  - HF5845. B514. 2022 
PY  - 2022///
CY  - New York, 
PB  - Fairchild Books, 
KW  -  Display of merchandise
KW  - Étalage
KW  - Fashion merchandising
KW  - Mode Marchandisage
N2  - Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"-- Provided by publisher
ER  -