TY  - BOOK
AU  - Adams,Tyrone
AU  - Smith,Stephen A.
TI  - Communication shock: the rhetoric of new technology 
SN  - 9781443876971
AV  - P96.T42 A22 2015
PY  - 2015///
CY  - Newcastle upon Tyne
PB  - Cambridge Scholars Publishing
KW  - Communication
KW  - Technological innovations
KW  - Social aspects
N1  - Includes bibliographical references; Framing and understanding change -- Nanotechnology basics -- On computers and microcircuits -- Microchips and spintronics -- Radio frequency identification technology (RFID) -- The emergence of artificial intelligence -- The internet communications revolution -- An internet throughout air and space -- Considering the "digital divide" -- The acceleration and integration of everything -- Communication shock -- Aftershocks
N2  - In the spirit of Alvin Toffler's acclaimed works peering into the future of the technological society, Communication Shock is a concise history of communication technologies and an exploration of the possible social and human impacts of nanotechnology on the ecology of human communication. As we become increasingly more networked with communication technologies, we must come to understand and confront the social impact of these changes. More importantly, we must wisely choose in embracing or rejecting these technologies and exploring how we might do both by striking an appropriate balance. Grounded in communication theory and praxis, Communication Shock brings some objectivity to the discussion of technology, maps its development, and encourages a rational conversation about its potential problems and promise. It challenges readers to reach their own conclusions - about the future, imagined and unimaginable, about the fundamental values in conflict, and how one might choose to embrace or contest them to maintain individual autonomy in the face of increasingly ubiquitous marketing and technological change. Present and emerging communications technologies hold the promise for a bold new future, but they also have their inherent risks and drawbacks. Communication shock is the human response, conscious or unconscious, wherein the individual chooses to resist the growing pervasiveness of technology in his or her life by seeking ways to reduce or redirect new technologies or to reject the addition of such technologies altogether. Here is a framework for understanding the potential of the evolving technologies, determining which are essential and which are distractions from the life that one believes to be meaningful, and making informed choices for the life one wishes to live. -- from back cover
ER  -