TY  - BOOK
AU  - Bramston,Dave
TI  - Idea searching for design: how to research and develop design concepts 
T2  - Basics product design
SN  - 9781350140790
AV  - TS171 .B695 2016
U1  - 658.5/752 23
PY  - 2016///]
CY  - New York
PB  - Fairchild Books
KW  - Product design
KW  - Creative thinking
KW  - DESIGN / Product
KW  - bisacsh
KW  - TECHNOLOGY & ENGINEERING / Industrial Design / Product
N1  - Includes bibliographical references and index; Machine generated contents note: -- Contents -- IntroductionChapter 1: Just Imagine If It Were Possible -- Absorb -- Thoughts -- Observations -- Student projectChapter 2: Thinking Differently -- Understanding -- Profiles -- Themes -- Student projectChapter 3: Explore Fun -- Materials -- Exploration -- Communication -- Student projectChapter 4: Sensory Perceptions -- Added values -- Emotions -- Conflicts -- Student projectChapter 5: Adopting the Responsibility -- Sustainability -- Tinkering -- Values -- Student projectChapter 6: Evolving the Reality -- Analysis -- Change -- Direction -- Student projectConclusion -- Glossary -- Further resources -- Index -- Acknowledgements and credits
N2  - "The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"--
ER  -