Media management and live experience : sports, culture, entertainment and events /
Alex Connock.
- First edition
- First edition
- xiii, 370 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Section A: the power of live experience -- Introduction: you really had to be there -- Standard business models in live experience -- Section B: live sports -- Sports clubs -- Sports leagues -- Global sports events -- Individual sports -- Sports betting -- Section C: live entertainment -- Theatre -- Live comedy -- Live music and tours -- Classical concerts -- Section D: live events -- Festivals -- Live TV events -- Conventions and trade shows -- Section E: live culture -- Museums and art galleries -- Theme parks -- Immersive future.
"Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered - plus theatre, trade events, conventions, museums and galleries and immersive media. With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries"--
9781032563657 9781032563671
2023047979
Special events--Management. Mass media--Management.