TY  - BOOK
AU  - Connock,Alex
TI  - Media management and live experience: sports, culture, entertainment and events 
SN  - 9781032563657
AV  - GT3405 .C627 2024
PY  - 2024///
CY  - London, New York, NY
PB  - Routledge
KW  - Special events
KW  - Management
KW  - Mass media
N1  - Includes bibliographical references and index; Section A: the power of live experience -- Introduction: you really had to be there -- Standard business models in live experience -- Section B: live sports -- Sports clubs -- Sports leagues -- Global sports events -- Individual sports -- Sports betting -- Section C: live entertainment -- Theatre -- Live comedy -- Live music and tours -- Classical concerts -- Section D: live events -- Festivals -- Live TV events -- Conventions and trade shows -- Section E: live culture -- Museums and art galleries -- Theme parks -- Immersive future
N2  - "Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered - plus theatre, trade events, conventions, museums and galleries and immersive media. With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries"--
ER  -