Walters, Hannah D.

AI in Marketing: Applications, Insights, and Analysis/ edited by Hannah D. Walters and Rachel M. Hammond. - 1st edition. - London : Taylor & Francis, 2025.

9781032743332


Artificial intelligence in marketing.
Marketing--Data processing.
Consumer behavior--Computer applications.
Marketing research.
Business enterprises.

HF5415.13 / .A44 2025