TY  - BOOK
AU  - Walters,Hannah D.
TI  - AI in Marketing: Applications, Insights, and Analysis
SN  - 9781032743332
AV  - HF5415.13  .A44 2025
PY  - 2025///
CY  - London : 
PB  - Taylor & Francis
KW  - Artificial intelligence in marketing
KW  - Marketing
KW  - Data processing
KW  - Consumer behavior
KW  - Computer applications
KW  - Marketing research
KW  - Business enterprises
ER  -