Hair, Joseph F., Jr. <br/><br/>
Essentials of Marketing Analytics/  2024 release ISE  
Joseph F. Hair, Jr., Dana E. Harrison, Haya Ajjan.  
 - 2nd edition. 
 - New York, NY :  McGraw-Hill,  2024. 
<br/><br/><label>ISBN: </label>9781266931628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing analytics.<br/>Data analysis (Business)--Study and teaching.<br/>Marketing research--Methodology.<br/>Big data analytics in marketing.<br/>Digital marketing analytics.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .H37 2024