TY  - BOOK
AU  - Hair,Joseph F.,Jr
AU  - Dana E. Harrison, Haya Ajjan
TI  - Essentials of Marketing Analytics: 2024 release ISE 
SN  - 9781266931628
AV  - HF5415.2 .H37 2024
PY  - 2024///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Marketing analytics
KW  - Data analysis (Business)
KW  - Study and teaching
KW  - Marketing research
KW  - Methodology
KW  - Big data analytics in marketing
KW  - Digital marketing analytics
ER  -