Cannon, Joseph P. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy. 
 - 18th edition. 
 - 780 pages,  illustrations, tables ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781266124983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing strategy.<br/>Consumer behavior.<br/>Advertising.<br/>Product management.<br/>Marketing research.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415   / .C26 2024