TY  - BOOK
AU  - Cannon,Joseph P.
AU  - Perreault,William D.,Jr
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781266124983
AV  - HF5415  .C26 2024
PY  - 2024///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Marketing strategy
KW  - Consumer behavior
KW  - Advertising
KW  - Product management
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -