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1.
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Kaplan Pub., c2009
Availability: Items available for loan: MAIN (1)Call number: HF5827.95 .S47 2009.

2.
The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston, Mass. : Harvard Business Press, 2008
Availability: Items available for loan: MAIN (1)Call number: HF5827.95 .H47 2008.

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