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1.
Management of marketing / Geoff Lancaster and Paul Reynolds. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005
Availability: Items available for loan: MAIN (1)Call number: HC110 .I5 P344 2009.

2.
A preface to marketing management / J. Paul Peter, James H. Donnelly by
Edition: Tenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, [2006]
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .P388 2006.

3.
Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2003
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .B6783 2003.

4.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .G55 2009.

5.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: MAIN (1)Call number: HF5415.135 .K47 2010.

6.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: MAIN (1)Call number: HF5415.1265 .R93 2009.

7.
Marketing management / Philip Kotler by
Edition: 11th ed.
Material type: Text Text; Literary form: Fiction
Publication details: New Jersey: Prentice Hall, 2003
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .K87 2003.

8.
Management of marketing / Geoff Lancaster and Paul Reynolds. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .L336 2005.

9.
A Framework for Marketing Management / Philip Kotler Kevin L. Keller by
Edition: 4th ed.
Material type: Text Text; Literary form: Fiction
Publication details: New jersey: Pearson Prentice Hall, 2009
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .K636 2009.

10.
International Marketing Strategy : Analysis,Development and Implementation / Isobel Doole Robin Lowe by
Edition: 5th ed.
Material type: Text Text; Literary form: Fiction
Publication details: Unknown: South -Western Cengage Learning, 2008
Availability: Items available for loan: MAIN (1)Call number: HF1416 .P49 2008.

11.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: MAIN (1)Call number: HF5415.135 .W47 2006.

12.
Principles of advertising & IMC / Tom Duncan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC.
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .D846 2005.

13.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Availability: Items available for loan: MAIN (2)Call number: HF5415 .K636 2006, ... Not available: MAIN: Checked out (1).

14.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: MAIN (1)Call number: HG4026.B669 2008.

15.
Competitive Strategies and Organizational Performance: A Study of Service Companies in UAE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Banasthali Vidyapith University 2007
Availability: Items available for loan: MAIN (1)Call number: XX(4555.1).

16.
Global and transnational business : strategy and management / George Stonehouse ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004
Availability: Items available for loan: MAIN (1)Call number: HD62.4 .G528 2004.

17.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009
Availability: Items available for loan: MAIN (4)Call number: HF5415.13 .K68 2009, ...

18.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2004
Availability: Items available for loan: MAIN (1)Call number: HF1416 .K68 2004.

19.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .M369 2002.

20.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston : Prentice Hall, 2011
Availability: Items available for loan: MAIN (2)Call number: HF5415.13 .L68 2011, ...

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