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Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.

By: Contributor(s): Material type: TextTextPublication details: Burlington, MA : Focal Press, c2010.Edition: 2nd edDescription: xii, 449 p. : ill. ; 24 cmISBN:
  • 9780240812380 (pbk. : alk. paper)
  • 0240812387 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 780.68/8 22
LOC classification:
  • ML3790 .H985 2010
Contents:
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection ML3790 .H985 2010 (Browse shelf(Opens below)) 1 Available 10020291
Books Books MAIN General AUE Library Collection ML3790 .H985 2010 (Browse shelf(Opens below)) 2 Available 10020321

Includes bibliographical references and index.

Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.

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