| 000 | 00666cam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | a14 | ||
| 003 | SIRSI | ||
| 008 | 051014s2005 enka f b 001 0 eng d | ||
| 010 | _a 2005296430 | ||
| 020 | _a0750661038 (pbk.) | ||
| 035 | _a(Sirsi) i9780226644554 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L336 2005 |
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- |
|
| 245 | 1 | 0 |
_aManagement of marketing / _cGeoff Lancaster and Paul Reynolds. |
| 260 |
_aOxford ; _aBurlington, MA : _bElsevier/Butterworth-Heinemann, _c2005. |
||
| 300 |
_axi, 410 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aReynolds, Paul. | |
| 999 |
_c12517 _d12517 |
||