| 000 | 00698nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | a1894 | ||
| 003 | SIRSI | ||
| 008 | 150929s2016 njua e b 001 0 eng d | ||
| 020 | _a9781292093635 | ||
| 035 | _a(Sirsi) a12006 | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2016 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River : _bPearson, _c2016. |
||
| 300 |
_axx, 476 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 456-460) and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 999 |
_c14733 _d14733 |
||