000			00759nam a2200229Ia 4500
001			a2554
003			SIRSI
008			161027s2015 enka e b 001 0 eng d
020			_a9781138015968
035			_a(Sirsi) a12810
043			_an-us---
050	0	0	_aGV716 _b.S53 2015
100	1		_aShank, Matthew D.
245	1	0	_aSports marketing : _ba strategic perspective / _cMatthew D. Shank, Mark R. Lyberger.
250			_a5th ed.
260			_aMilton Park, Abingdon, Oxon ; _aNew York, N.Y. : _bRoutledge, _c2015.
300			_axxxii, 669 p. : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aSports _zUnited States _xMarketing.
650		0	_aSports _xEconomic aspects _zUnited States.
700	1		_aLyberger, Mark R.
999			_c15852 _d15852