000			00848nam a2200241Ia 4500
001			a2558
003			SIRSI
008			161027s2013 ohua e b 001 0 eng d
020			_a9781133191421
035			_a(Sirsi) a12814
050	0	0	_aHF5415.123 _b.S55 2013
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, J. Craig Andrews.
250			_a9th ed.
260			_aMason, Ohio : _bSouth-Western Cengage Learning, _c2013.
300			_axxii, 729 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing _vTextbooks.
650		0	_aSales promotion _vTextbooks.
650		0	_aAdvertising _vTextbooks.
650		0	_aDirect marketing _vTextbooks.
700	1		_aAndrews, J. Craig.
999			_c15860 _d15860