000			01563cam a2200265 a 4500
001			a2689
003			SIRSI
008			980429s1998 ilua b 001 0 eng
010			_a98020343
020			_a0838907350 (alk. paper)
035			_a(Sirsi) i9780838907351
050			_aZ678 _b.W44 1998
100	1		_aWeingand, Darlene E.
245	1	0	_aFuture-driven library marketing / _cDarlene E. Weingand.
260			_aChicago, Ill. : _bAmerican Library Association, _c1998.
300			_axii, 189 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 179-182) and index.
505	0	0	_tIntroduction: Partnerships between Marketing and Futures Strategies _g1. _t"Marketing 101": The Foundation of It All _g2. _tFuturing and Futurists: Working toward a Preferred Future for Libraries _g3. _tVisioning: Creating Tomorrow's Mission _g4. _tThe Marketing Audit: Using Systems Analysis to Inform Market Research _g5. _tMaking a Futures Screen: Using the Delphi Method _g6. _tUsing Scenarios: Identifying Future Products _g7. _tCost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis _g8. _tDistribution in an Electronic World: Using Decision Trees _g9. _tPromotion: Using Emerging Avenues of Communication _g10. _tEvaluation: Using Simulation Gaming _g11. _tLearning to Live in the Twenty First Century: The Future Starts Now!
650		0	_aLibrary planning.
650		0	_aLibraries _xMarketing.
650		0	_aLibraries _xPublic relations.
650		4	_aLibrary planning.
650		4	_aLibraries _xMarketing.
650		4	_aLibraries _xPublic relations.
999			_c16031 _d16031