000 01992cam a22002654a 4500
001 a2727
003 SIRSI
008 050210s2006 nyua b 001 0 eng
010 _a2005004047
020 _a1401881548
020 _a9781401881542
035 _a(Sirsi) i9781401881542
050 0 0 _aNC997
_b.L32 2006
082 0 0 _a741.6
_222
100 1 _aLanda, Robin.
245 1 0 _aGraphic design solutions /
_cRobin Landa.
250 _a3rd ed.
260 _aClifton Park, NY :
_bThomson Delmar Learning,
_cc2006.
300 _axx, 403 p. :
_bill. (chiefly col.) ;
_c28 cm.
504 _aIncludes bibliographical references (p. 387-390) and index.
505 0 _apt. 1. Fundamentals. Overview of graphic design -- Fundamentals of graphic design -- pt. 2. Applications. Typography -- Layout -- Logos/symbols/ pictograms -- Visual identity and branding -- Posters -- Book jackets and magazine covers -- Packaging design -- Advertising -- Unconventional advertising -- pt. 3. Careers. Annual reports -- Web design -- The portfolio and job search.
520 1 _a"This comprehensive, in-depth, step-by-step approach to graphic design offers a valuable perspective through instruction, excellent sample designs, tips, project execution, and critiquing to prepare the reader for professional success." "Drawing from her own extensive experience in the classroom, Robin Landa breaks away from the pack by adding four important components to the traditional body of innformation found in graphic design texts: a review of the basic formal elements and principles of two-dimensional design, visual and creative thinking strategies, lots of creative excercises and practical projects, and methods for assessing learning." "Written in a positive and user-friendly way, the reader feels relaxed and ready to learn and create. Renowned author and designer Philip Meggs comments on Landa's style and substance in a special foreword."--BOOK JACKET.
650 0 _aCommercial art.
650 0 _aGraphic arts.
999 _c16078
_d16078