000			00783cam a2200241 a 4500
001			a2980
003			SIRSI
008			090226s2010 njua b 001 0 eng d
020			_a9780138157371
020			_a0138157375
035			_a(Sirsi) i9781439055663
050			_aTK5105.5 _b.D38257 2010
100	1		_aClow, Kenneth E.
245	1	0	_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack.
250			_a4th ed.
260			_aUpper Saddle River, N.J. ; _aLondon : _bPearson, _cc2010.
300			_a478 p. : _bill. (chiefly col.) ; _c28 cm.
500			_aPrevious ed.: 2007.
504			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aCommunication in marketing.
700	1		_aBaack, Donald.
999			_c16567 _d16567