000			01309cam a2200241 a 4500
001			a3392
003			SIRSI
008			100112s2010 maua b 001 0 eng
010			_a2009052491
020			_a9780240810201 (pbk. : alk. paper)
020			_a0240810201 (pbk. : alk. paper)
035			_a(Sirsi) i9780240810201
050	0	0	_aP96.M34 _bV36 2010
082	0	0	_a302.23 _222
100	1		_aVan Tassel, Joan M.
245	1	0	_aManaging electronic media : _bmaking, marketing, and moving digital content / _cJoan Van Tassel, Lisa Poe-Howfield.
260			_aBurlington, MA : _bFocal Press/Elsevier, _cc2010.
300			_axiv, 417 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
650		0	_aMass media _xManagement.
700	1		_aPoe-Howfield, Lisa.
999			_c17137 _d17137