000 00842cam a2200229 a 4500
001 a3952
003 SIRSI
008 980713s1999 caua b 001 0 eng
010 _a98034578
020 _a1559349603
_c(alk. paper)
035 _a(Sirsi) i9781559349604
050 0 0 _aP90
_b.B284 1999
100 1 _aBaran, Stanley J.
245 1 0 _aIntroduction to mass communication :
_bmedia literacy and culture /
_cStanley Baran.
260 _aMountain View, Calif. :
_bMayfield Pub.,
_cc1999.
300 _axxiv, 518 p. :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 499-503) and index.
505 0 _aLaying the groundwork -- Media, media industries, and media audiences -- Mass mediated culture in the information age.
650 0 _aMass media.
650 0 _aMass media and culture.
650 0 _aMedia literacy.
999 _c17881
_d17881