000			01527cam a22002658a 4500
001			a3958
003			SIRSI
008			100618s2010 nyu b 001 0 eng
010			_a 2010023865
020			_a9780415876070 (hardback)
020			_a9780203836514 (ebook)
020			_a9780415876087 (pbk.)
035			_a(Sirsi) i9780415876087
050	0	0	_aP90 _b.T874 2010
082	0	0	_a302.23 _222
100	1		_aTurow, Joseph.
245	1	0	_aMedia today : _ban introduction to mass communication / _cJoseph Turow.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2010.
263			_a1101
300			_ap. cm.
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
650		0	_aMass media.
999			_c17889 _d17889