000			01865cam a2200349 a 4500
001			a4172
003			SIRSI
008			090224s2010 maua b 001 0 eng
010			_a2009007221
019			_a718247289
020			_a9780135045596 (casebound : alk. paper)
020			_a0135045592 (casebound : alk. paper)
020			_a9780132453134
020			_a0132453134
035			_a(Sirsi) i9780132453134
050	0	0	_aTX911.3.M3 _bK68 2010
070	0		_aTX911.3.M3 _bK68 2010
072		7	_as1se _2rero
082	0	0	_a647.94 _222
092			_a647.94 _bK84m5
100	1		_aKotler, Philip.
245	1	0	_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens.
250			_a5th ed.
260			_aBoston : _bPrentice Hall, _cc2010.
300			_axxiii, 683 p. : _bill. (chiefly col.) ; _c29 cm.
505	0		_aMarketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
504			_aIncludes bibliographical references and index.
650		0	_aHospitality industry _xMarketing.
650		0	_aTourism _xMarketing.
700	1		_aBowen, John T.
700	1		_aMakens, James C.
999			_c18232 _d18232