000 00781nam a2200229Ia 4500
001 a4354
003 SIRSI
008 120612s2006 xx 000 0 und d
020 _a978-0-805853810
_aPB
035 _a(Sirsi) i9780805853810
040 _a9780805853810
050 0 _aHD59
_b.A97 2006
100 1 _aAustin, Erica Weintraub
245 1 0 _aStrategic public relations management
_b planning and managing effective communication programs /
_cErica Weintraub Austin, Bruce E. Pinkleton
250 _a2nd
260 _aNew Jersey
_bLawrence Erlbaum Associates
_c2006
300 _axiv, 399 p. :
_bill. ;
_c24 cm
504 _aIncludes bibliographical references (p. 379-386) and indexes
596 _a1
650 0 _aPublic relations
_xManagement
700 1 _aPinkleton, Bruce E
999 _c18493
_d18493